Representation of Gays in Hollywood

During the production code, there were very few representations of gay and lesbians on screen. The only few representations were filled with stereotypes and lacked variety. People will call each other when they see another gay person on TV. The story lines in movies featuring gays and lesbians were controlled and restricted. The whole story was not often told in gay movies. Even after the code was lifted, Hollywood still struggled with their portrayal of gays, the â€Å"proud sissies† and the â€Å"regular gays† who were not as flamboyant. In today’s movies, those issues are still prevalent. Gay scenes are laced with comedy and as a form of punishment.There are not enough genuine, authentic gay love stories anymore. The notion of visibility at any cause still exists today, maybe not as difficult as it was in the 30’s. I am starting to believe that films do not creates stereotypes but rather the people behind these films. Directors, producers and even actor s creates and perpetuate the stereotypes and feeds them to the audience. Simply changing the films alone will not be enough to solve gay stereotypes in Hollywood. The change should start with the people making the films. Perhaps we need more gay directors or less stereotyping straight directors or better yet directors with open minds.Fleming disagrees with Russo’s views on gay visibility in Hollywood. She is not as optimistic as Russo. Fleming’s point about the lack of lesbian perspective in Hollywood films was very interesting. But what stood out the most was the point she made about the dilemma of gays in Hollywood. If they become more visible, they open themselves up for ridicule but if they remain invisible then they are allow Hollywood to keep portraying them stereotypically. Overall, Fleming believes that there should be more range and diversity in gay story lines and I

Intellectual Capital

The competitive market and the rapid changes that occur almost dally require organization to stay abreast with learning and adaptation. The need to get the right personnel whether through recruiting or training is crucial in attaining the goals of an organization. The quest to assemble the necessary expertise needed in the various parts of the organization has become a daily strive for managers because of the demands of the consumer.According to Duncan (1 979), there are internal environmental components that need to be satisfied depending on a particular tutorial specification so as the output will conform to the necessary expectations. The composition of an organization remains critical to the realization of goals and achieving the expectations of stakeholders. In sustaining competitive advantage, the need to identify, enhance, and distribute the core competencies or the knowledge of an organization is critical (Passer & Rene, 2011).The knowledge or expertise needed to run an organ ization should be made available whether internally or by acquiring outside help. Internally, coaching, training and consistent supervision can transfer Information from one person to the next and that must be made as part of the business culture. The knowledge one attains through years of experience on the Job can be said to be invaluable, Xx (2013) shares that, human beings are endowed with different qualities and as such particular attention have to be paid to human resource especially in this knowledge-based economy.It is therefore imperative for organizations to develop mechanisms that will retain employees with knowledge that is Inherent. The knowledge and the skills of an individual or the collective brainpower f workers In an organization combined with the ability of the firm to create, collect, coordinate, retrieve, leverage, and collaborate forms the basis of Intellectual capital (Guppy & Sporadic, 2013). There can be diverse array of skills, expertise and knowledge across a given organization due to the differences in the type of work one is assigned to or the department an employee belongs.Employees have to meet set job requirements in order to be hired in the first place, however, the adjustments and adaptation of each person Is different and with time the level of knowledge fifers based on one's ablest. Definition of Intellectual Capital According to Stewart (1997), there are three forms of intellectual capital; the human capital comprises of skills, competencies, and abilities of individuals and groups.This type of capital relates directly with a person's knowledge or talent whether acquired on the Job or technical expertise from special training. The human capital therefore Is Inherent and organizations may not be able to claim ownership. An example of human capital is interpersonal skills, this may be listed as a core competence of a reticular position, but the degree of how each person exhibits may differ and as such there will be employees c onsidered as star performers when it comes to that.Transferring such capital is a task on its own sense it takes the consent as well as the ability to communicate effectively by the individual. Whereas human capital deals the company such as patents, copyrights, and trademarks, processes, methodologies, models, documents, computer networks and software (Steward, 1997). This can be said to be tangible knowledge and the organization can rely in the execution of their strategic plans. Customer capital deals with the value an organizations put on relationships with suppliers, allies, and customers (Steward, 1997).The image and reputation of organizations can be measured using relationships it has built over the years and the premium it places on customer service. Role In assessing intellectual capital, there is no one size fits all because organizations vary in their emphasis due to their past, the market, and their strategy to achieve their goals. The dynamics of the global economy wit h the rapid changes and advancement of technology makes intellectual capital an important factor for the success of an organization.Employing the different parts of an intellectual capital as a key system in an organization can function as the precursor to dealing with external changes that may impact the business. As stated above, the three parts of intellectual capital when managed can helped with issues from, employee training and that is utilizing the human component, building a strong culture through structural adherence and managing customer base and achieving the goals of the organization with the attendant profitability.Daisies (2013) in defining intellectual UAPITA stated that, organizations use the attributes of the intellectual capital as a resource to secure competitive advantage, and create Focusing on the intellectual capital of an organization can enhance the development of a competent workforce which has the capacity for action and creativity. So internally, this giv es the organization the area to invest more in terms of promotion or getting it to desired levels. Externally, the management of intellectual capital conforms to changes in market and the public perception of the image of organization (Daisies, 2013).There s therefore a significant value that can be assessed for an organization's intellectual capital which will correlate to the position and how investors make decision about the organization. The ability to have a quantitative value to intellectual capital as an asset drives the competitive advantage in the market place. Value Even though the term has been there for decades (since the sass's), the competitive global market brought about by the changes of the economic indicators from an agrarian to a knowledge or information based economy has made intellectual capital more relevant now than ever.According to Guppy and Sporadic (2013), the idea that the knowledge repository of an organization is the driving force behind its ability to survive, grow, and sustain its competitive advantage in the global marketplace has a long rich history. However, intellectual capital is now seen as key area where creativity, innovations are borne to sustain the competitiveness of the organization. Learning Organization The strategy of an organization to achieve its mission and goals depends on several factors.The direction of an organization to remain competitive given the market may all for an aspect of knowledge management that is intellectual capital. The use of intellectual implies the deployment of human resources, information technology, business strategy and employees participation in order to transfer the imperative experiences across the company (Be]inurn & larches, 2011). The onus is on recognize with distinct roles for such transfer to happen. The responsibility of facilitating this information sharing can be Herculean since it needs the buy in of the said individual and also the capability to teach others.Conclusion Th e dynamism of today's world such as high customer expectations, calls for organizations to stay abreast with changes in technology and evolution of new competitive ideas, with a workforce that has the skills and knowledge to adapt these changes. This concept of intellectual capital which promotes creativity and innovation is attractive to modern day organizations because of the value it brings in comparison to the competition. The saying that knowledge is power is indeed manifested with various mechanisms been put in place by organizations to enrich heir workforce to stay ahead of the game. Intellectual Capital The end of the 20th entry Is associated with the birth off new outlook on nature and science, that brings people a little closer to nature, a science that makes human intelligence and creatively an expression of a fundamental trend In the universe. Taking Into account this new perspective on the economy and on the society that Is based on knowledge, professor Quash from London School of Economics says that we live in a world that focuses on the economic value of intangible assets. This way, ideas worth billions, while the products still cost less.The society of the third millennium has employees who are valuable because of theirs knowledge. I n many of these companies, the value does not consist of tangible assets, but of the intangible ones. Intellectual capital is the combined intangible assets which enable the company to function effectively Judging from the information already provided, the essay focuses on the role of intellectual capital in the new economy. I chose this topic b ecause we are witnesses to the fact that the structure and dynamic processes of wealth generation are changing dramatically.In such an environment traditional methods are Inadequate, therefore I think that It Is Interesting but at the name time vital to find new methods. Not least what Is Important from my point of view is that people are regarded as the main resource in all sectors, which means 2. Definition of intellectual capital Since organizational knowledge is at the crux of sustainable competitive advantage, the burgeoning field of intellectual capital is an exciting area for both researchers and practitioners.Intellectual capital is conceptualized from numerous disciplines making the field a mosaic of perspectives. Accountants are interested in how to measure it on the balance sheet, information technologists want to codify it n systems, sociologists want to balance power with it, psychologists want to develop minds because of it, human resource managers want to calculate an ROI on it, and training and development officers want to make sure that they can build it .Intellectual capital is knowledge that can be exploited for some money-making or other useful purpose. The term combines the idea of the intellect or brain-power with the economic concept of capital, the saving of entitled benefits so that they can be invested in producing more goods and services.Intellectual capital can include he skills and knowledge that a company has developed about how to make its goods or services; individual employees or groups of employees whose knowledge is deemed critical to a company's continued success; and its aggregation of documents about processes, customers, research results, and other information that might have value for a competitor that is not common knowledge Some people mistake intellectual capital for nerds in a think-tank.Others confuse it with intellectual property (such as copyrights, patents and the like), which is actually merely a subset of intel lectual capital. To get a better sense of where the companies are heading to, we need to have a basic understanding of where they started and what forces are propelling change today. And then we need to keep our vision set on the path ahead. Although it has been around forever, intellectual capital was not identified as a key asset until a few years ago.In 1994, fortune carried several stories about intellectual capital (brainpower) based on pioneering efforts going on then in both the United States and Scandinavia. These articles helped generate awareness of intellectual capital in the mainstream of U. S. Business. Little by little several companies become interested on this topic and from all of them the representative is Canadians – the largest insurance company in Sweden – which, with the help of the first director of intellectual capital in the world, Life Dividends, developed a dynamic model and holistic reporting intellectual capital called Navigator.Under this model, intellectual capital was divided into human capital and structural capital as in the below diagram : The components of intellectual capital are defined as follows: ; Human Capital The stock of competences, knowledge and personality attributes embodied in the ability to perform labor so as to produce economic value. It is the attributes gained by a worker through education and experience . Many early economic theories refer to it simply as workforce, one of three factors of production, and consider it to be a fungible resource homogeneous and easily interchangeable.Other conceptions of labor dispense with these assumptions. ; Structural Capital: Knowledge means that remain in the organization when human capital is not taken into account. Is the knowledge that remains in the organization when people â€Å"go home†. The structural capital includes organizational capital and market capital. Unlike human capital, it may be subject to trade. ; Commercial Capital: It is the v alue resulting from the relations between the company and its customers. Organizational Capital: It includes the capacity of the organization under the form of hardware, software, databases, organizational structures, patents, trademarks and any other capacity of the organization that helps individuals sizing productivity by transmission and exchange of knowledge. ; Process Capital: It is represented by processes, activities and infrastructures used to create, exchange and transmission of knowledge that helps individuals sizing productivity of an organization. Innovative Capital This component of the intellectual capital reflects the ability of an organization and the current investments for business development: research and development, patents, trademarks. Between these components, the most important is represented by human capital. 4. Human Capital Basically, human capital is divided into educational capital (skills acquired by individuals in the training school, but outside it) and biological capital (physical abilities of individuals, summarized, usually by health condition).This type of capital caused difficulties because the experts did not know how to treat it: as an investment or cost. In general, it has been imposed the treatment of human capital as an investment because the abilities of human capital can be used practically any time, depending on the social and economic environment in which individuals can development (refresher courses or continuing education, for example) or maintain the capital stock (regular medical consultations, for example) . 5. Effects upon economyIn order to understand the effect the intellectual capital has upon economy let's take the example of an English relatively large company which was expected to raise some 2. Ban [pound sterling]. Although valued about six-times larger than Body Shop and significantly bigger than Dioxins (a British electrical retail giant), the company had no retail outlets, no factories, no physic al products and few staff. The business was altogether weightless. Its products could be reduced to a number of computer signals which could be flashed around the world for hundreds of millions of people to buy.It was a classic example of intellectual capital, an idea. Called Formula One, it was owned by Bernie Collections. The reason the idea was so valuable was that it regularly attracted about mm ABACI viewers worldwide. But intellectual capital is not only big ideas like Formula One. It is also millions of relatively small innovations which contribute to wealth and economic growth. Such capital will provide the future wealth of nations because international trade will increasingly be in intellectual capital.Alan Greenshank, chairman of the US Federal Reserve Board, recently pointed out that the weight of US output is now only little higher than it was a century ago but its value in real terms is 20 times higher. Although increased skills and a shift to service industries are par t of the story, much of the weightless portion of this trade can be defined as intellectual capital. Specialists sustain that future wealth creation and economic growth predominantly will depend on intellectual capital the generation of ideas which can be transformed into revenues..The element discussed is implicated in recent economic, managerial, technological, and sociological developments in a manner previously unknown and largely unforeseen. Whether these developments are viewed through the filter of the information society, the knowledge-based economy, the network society, or innovation, there is much to support the assertion that ICC is instrumental in the determination of enterprise value and national economic performance To suggest that prosperity no longer depends on building physical capital is not new.Indeed, much of the value of large knowledge-intensive corporations already stems from their patents – which are potential intellectual capital viewed as economic go ods. The importance of intellectual capital has been ender-emphasizes in business education. Once the necessary clarifications on the notion of intellectual capital have been made , it is necessary to emphasize the connection between it and the strategy of the organization. An important note is that the availability of some resources is vital to achieving the strategic goals of the organization.Briefly economists sustain that the strategy defines what kind of intellectual capital is required and the nature of intellectual capital defines successful directions of the strategy that the organization should take. Moreover it has to be mentioned that the advantage. This is why when it is released a strategy, it is important to know what valuable resources of intellectual capital are available, which are currently used, which are potential uses . 6.Uses of intellectual capital Intellectual capital is used: -to facilitate the formulation of strategy; -to assess strategy execution; -to assi st in formulating decisions for diversification or expansion of the company; -to be used as the basis for compensation; -to be communicated to external shareholders In conclusion properly managed, intellectual assets can reduce costs, place inventories with information, eliminate the need for expensive physical plant and improve corporate agility.

Management Information Systems and Its Importance

What you think Management of Information Systems is and why it is important in today’s business environment? Management Information Systems (MIS) is the term given to the discipline focused on the integration of computer systems with the aims and objectives on an organization. Modern businesses have been leveraging on MIS to manage, order, organize and manipulate the gigabytes and masses of information generated for various purposes. MIS helps businesses optimize business processes, address information needs of employees and various stakeholders and take informed strategic decisions.The development and management of information technology tools assists executives and the general workforce in performing any tasks related to the processing of information. MIS and business systems are especially useful in the collation of business data and the production of reports to be used as tools for decision making. With computers being as ubiquitous as they are today, there's hardly any la rge business that does not rely extensively on their IT systems (Kenneth C. Laudon).However, there are several specific fields in which MIS has become invaluable like in decision support systems, resource and people management applications, Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), project management and database retrieval applications. 1) Support Strategy: While computers cannot create business strategies by themselves they can assist management in understanding the effects of their strategies, and help enable effective decision-making. MIS systems can be used to transform data into information useful for decision making.Computers can provide financial statements and performance reports to assist in the planning, monitoring and implementation of strategy. MIS systems provide a valuable function in that they can collate into coherent reports unmanageable volumes of data that would otherwise be broadly useless to decisi on makers. By studying these reports decision-makers can identify patterns and trends that would have remained unseen if the raw data were consulted manually. MIS systems can also use these raw data to run simulations – hypothetical scenarios that answer a range of ‘what if’ questions regarding alterations in strategy.For instance, MIS systems can provide predictions about the effect on sales that an alteration in price would have on a product. These Decision Support Systems (DSS) enable more informed decision making within an enterprise than would be possible without MIS systems (Obrien). The other area which MIs support is data processing. 2) Data Processing: Not only do MIS systems allow for the collation of vast amounts of business data, but they also provide a valuable time saving benefit to the workforce.Where in the past business information had to be manually processed for filing and analysis it can now be entered quickly and easily onto a computer by a d ata processor, allowing for faster decision making and quicker reflexes for the enterprise as a whole. 3) Management by Objectives: While MIS systems are extremely useful in generating statistical reports and data analysis they can also be of use as a Management by Objectives (MBO) tool. MBO is a management process by which managers and subordinates agree upon a series of objectives for the subordinate to attempt to achieve within a set time frame.Objectives are set using the SMART ratio: that is, objectives should be Specific, Measurable, Agreed, Realistic and Time-Specific. The aim of these objectives is to provide a set of key performance indicators by which an enterprise can judge the performance of an employee or project. The success of any MBO objective depends upon the continuous tracking of progress. In tracking this performance it can be extremely useful to make use of an MIS system. Since all SMART objectives are by definition measurable they can be tracked through the gen eration of management reports to be analyzed by decision-makers.Advantages of MIS: The field of MIS can deliver a great many benefits to enterprises in every industry. Expert organizations such as the Institute of MIS along with peer reviewed journals such as MIS Quarterly continue to find and report new ways to use MIS to achieve business objectives. Better Planning and Control: MIS has to be designed and managed in such way that it aggregates information, monitors the company's activities and operations and enhances communication and collaboration among employees (Obrien). This ensures etter planning for all activities and better ways to measure performance, manage resources and facilitate compliance with industry and government regulations. Control helps in forecasting, preparing accurate budgets and providing the tools and vital information to employees, top management and business partners. Core Competencies: Every market leading enterprise will have at least one core competenc y – that is, a function they perform better than their competition. By building an exceptional management information system into the enterprise it is possible to push out ahead of the competition.MIS systems provide the tools necessary to gain a better understanding of the market as well as a better understanding of the enterprise itself. Enhance Supply Chain Management: Improved reporting of business processes leads inevitably to a more streamlined production process. With better information on the production process, comes the ability to improve the management of the supply chain, including everything from the sourcing of materials to the manufacturing and distribution of the finished product. Disadvantages of MIS:Depending on organization deployment, usage and extraneous factors, some disadvantages related to Management Information Systems can come to the fore. Allocation of budgets for MIS upgrades, modifications and other revisions can be quite tricky at times. If budge ts are not allocated uniformly or as per immediate requirements, key functionalities might get affected and benefits might not be realized consistently. Integration issues with legacy systems can affect the quality of output and vital business intelligence reports (Kenneth C. Laudon). Risks Associated With MIS:Risk reflects the potential, the likelihood, or the expectation of events that could adversely affect earnings or capital. Management uses MIS to help in the assessment of risk within an institution. Management decisions based upon ineffective, inaccurate, or incomplete MIS may increase risk in a number of areas such as credit quality, liquidity, market/pricing, interest rate, or foreign currency. A flawed MIS causes operational risks and can adversely affect an organization's monitoring of its fiduciary, consumer, fair lending, Bank Secrecy Act, or other compliance-related activities.Since management requires information to assess and monitor performance at all levels of the organization, MIS risk can extend to all levels of the operations. Additionally, poorly programmed or non-secure systems in which data can be manipulated and/or systems requiring ongoing repairs can easily disrupt routine work flow and can lead to incorrect decisions or impaired planning (Obrien). Constant Monitoring Issues: Change in management, exits or departures of department managers and other senior executives have a broad effect on the working and monitoring of certain organization practices including MIS systems.Since MIS is a critical component of an organization's risk management strategy and allied systems, constant monitoring is necessary to ensure its effectiveness (Obrien). Quality of inputs into MIS needs to be monitored; otherwise consistency in the quality of data and information generated gets affected. Managers are not able to direct business, operational and decision-making activities with the requisite flexibility.Bibliography Kenneth C. Laudon, J. P. (n. d. ). Management Information Systems. Obrien, J. A. (n. d. ). Management Information Systems . 2006.

Write a critical appreciation of Senecas Apocolocyntosis

Seneca ‘s Apocolocyntosis provides us with one of the richest and most unusual texts to hold emerged from Rome. The Apocolocyntosis covers the narrative of Claudius, emperor of Rome and, while it is likely that the sarcasm was composed for Saturnalia in AD54, and does non incorporate a great figure of historical truths, it does possess important artistic virtue insofar as it is rich with dual entendre and critical argument. The typical qualities to Seneca ‘s Apocolocyntosis have led critics to oppugn the cogency of the text as a work by Seneca himself. Indeed, Seneca is most often known as a author of stoic philosophical treatises in a proto-Christian manner ; the Apocolocyntosis is chiefly representative of an entirely different manner. However, although these subjective responses to Seneca ‘s writing have been legion, it ‘s innately subjective nature does non travel so far as to assume that the work was written by person else. In add-on, many of the subjects in the Apocolocyntosis can be traced back through Seneca ‘s old work. Second, the rubric of the text itself is slightly deep, and is a word to depict the transmutation of a adult male into a Cucurbita pepo. Of class, in a actual sense this does non go on, although some critics have attempted to place the literary and the metaphorical togss that may hold warrant this deeply unusual rubric. This debatable rubric has led some critics to reason that the Apocolocyntosis is unfinished, or that the portion of the text where the metabolism occurs is losing. The apocolocyntosis provides a alone chance for us to look at the precise compositional nature of the Menippean sarcasm, a genre of which few texts survive. Menippean sarcasm was developed as a peculiar manner and signifier of sarcasm formulated some 300 old ages therefore by Menippus of Gadara. Its main features include are in its signifier and composing, which include a mixture of prose and poetry. The intervention of its topics is characterised by a â€Å" serio-comic † attack, where the serious implicit in subjects of the drama are obfuscated with comedic overtones. This is important both in portraying the function and the significance of the drama, every bit good as in discoursing its literary virtues. The satiric qualities of the drama focal point chiefly around the Roman province, but other subjects besides emerge and are lambasted by Seneca: historiographers are attacked from the really beginning, possibly imparting creed to the fictional manner employed by Seneca hims elf. Historians are mocked for their nonpartisanship ( 1.1 ) and besides by avoiding citations ( 9.2 ) . The usage of citations is a peculiar point in which Seneca ‘s scathing satirization flows. His usage of Homeric citations in 5.4 besides draw attending to the abuse of citations: â€Å" Claudius was really pleased that there were philologues at that place: he hoped there would be some topographic point for his ain histories. So he excessively said in Homeric poetry: ‘From Ilium the air current transporting me drove me ashore at the Kikonians ‘ † ( 5.4 ) . He continues by adding â€Å" ( But the undermentioned poetry was more true, every bit Homeric: ‘and there I sacked the metropolis and killed the people ‘ ) † The attending Seneca draws to the usage of citations to pull strings and warrant a peculiar position. The ability of Seneca to overreach Claudius is, nevertheless stating, and suggests that Claudius himself came to the throne, in many peoples eyes illicitly, on the shoulders of the Praetorian Guard. Hercules ‘ original inquiry, â€Å" Of what race of work forces are you? Where is your metropolis and your parents? † is answered in a barbed and dry manner to depict Claudius ‘s rise to power. As Fraudenberg suggests, â€Å" the inquiry posed by Hercules has, in the class of the replies offered, go a inquiry about how Claudius came to be emperor ; by ( legal ) heritage, alludes Claudius ; by ( illegal ) force, alludes the storyteller † ( 98 ) . Of class, the dismissive tone in which Seneca attacks his legitimacy via the execution of these narrative â€Å" asides † provides a rich satiric presentation of the humor Seneca was capable of. In add-on, Seneca draws attending to the difference between these two mentions to Homer – the first, a inquiry used to show exactly, is obfuscated â€Å" intelligently † by Claudius, who ab initio appears to win out on the embezzleme nt of citation until the storyteller intervenes with a citation as brash and as purportedly unprocessed as Hercules. This question of the legitimacy of Claudius is both elusive and barbarous, as it invokes attending to Claudius ‘s controversial rise to power, every bit good as the ferociousness he employed during his clip as emperor. By add-on, Hercules, who here assumes the function of the common adult male, is non ridiculed but, furthermore, is celebrated for his genuineness and his stoical attack to the usage of citation. His unfavorable judgment extends to the usage of citation by historiographers, every bit good as offering a elusive deployment of biting linguistic communication against the supposed nonpartisanship of the storyteller, who purports to be a historian despite offering a fictionalised history of Claudius ‘s reign. The complexness of the sarcasm, as to whether Seneca is mocking himself, his characters, or the state of affairss in which he finds them, are skillfully and equivocally negotiated by Seneca, whose rhetorical endowments for obfuscating, lead oning and playing with the purposes of his audience are here demonstrated with all of its biting possible. Equally good as characters themselves, and their usage of citation to add cogency to their ( illegal ) invasions of power, the formalities of argument in the Senate are besides brutally mocked and rendered absurd by Seneca ( 9.5, 11.5 ) . As such, this would impart quality to the reading that Seneca is out to mock the full political system in operation in Rome, instead than the propensities and eccentricities of one peculiar adult male. Of class, these subjects in the context of satirical plants, which lightly mock about every convention and single, can non be separated. The topic of Seneca ‘s sarcasm is Claudius himself, whose inabilit y to go a divinity is brutally and carefully dissembled and made to look farcical. The rubric of Seneca ‘s drama has provoked a ample sum of interesting argument sing its beginnings and its significance. Scholars have debated the significance of Apocolocyntosis in the rubric, and how that relates to the content of the sarcasm. The Apocolocyntosis is a drama on the ideal, with the add-on of Cucurbita pepo or gourd – literally, the word has been taken to intend â€Å" transmutation into a Cucurbita pepo or calabash † . Many have suggested that the calabash referred to in the rubric is a mention to the die box that Claudius is given. While this position has its protagonists, the metaphor seems a small stretched: Sullivan remarks that â€Å" the die box account is far fetched even for a first-century gag, and it does non run into the point about the ‘gourdification ‘ † ( 210 ) . Besides, the statement that the Apocolocyntosis is uncomplete as a text is besides a debatable one ; merely, the sarcasm, although it ends slightly sudden ly and hurriedly, ties up the secret plan and seems to non look to arouse extra scenes. One interesting statement is that the Apocolocyntosis contains a deep copiousness of â€Å" Cucurbita pepos † in the authorship: Creitz ( 1966 ) suggests that the opening sentence of the sarcasm, â€Å" Quid actum sit in caelo ante diem III, idus Octobris anno novo, initio saeculi felicissimi, volo memoriae tradere † may incorporate the concealed Cucurbita pepos in the text: â€Å" Is there any significance in the first missive, Q? Could it non be considered a kinky Cucurbita pepo or melon? † ( 202 ) . In add-on, Octobris draws attending to the missive â€Å" O † , which is a Cucurbita pepo shaped missive. In add-on October is the month for reaping Cucurbita pepos. Symbolic importance of the Cucurbita pepo may besides hold metaphorical significance in the last scene, in which the myriad of cut-off caputs may be taken as representative of Cucurbita pepos. The derogatory position of Cucurbita pepos besides draws attending to the elusive satirical devices employed by Seneca to pull attending to Claudius ‘s regulation. Creitz continues by proposing that â€Å" The sarcasm pictures a individual unwanted and deformed on Earth, undesired in Eden and even undesired in the lower universe, who, figuratively, like Cucurbita pepo seeds, purged many † ( 202 ) . While this provocative reading of the text draws attending to Seneca ‘s gaiety, it is noted that this reading does non trust to supply a historical history of Seneca ‘s existent purposes, moreover it is merely based on â€Å" what his words say to us today † ( 202 ) . Creitz argues that statements that look to show the writer ‘s purposes are likely to be subjective because small exists about Seneca ‘s purposes for the text. Other readings of the rubric of the piece expression alternatively at the nuances behind the existent significance of Apocolocyntosis ; s ome argue that it is a severely represented wordplay, intending non so much Transformation into a Cucurbita pepo and more Transformation of a pumpkin-head, a reading that would make greater analogues with the behavior of Claudius throughout the text. This is moreover given cogency by the common relationship at the clip between the word calabash and empty-headedness or folly. This, Sullivan argues, is â€Å" correspondent to the nineteenth-century association in England and the United States of the Cucurbita pepo with stupidity and ego † ( 210 ) . As such, the reading of Cucurbita pepo as stupidity prevents a actual readings of the text and focal points alternatively upon the metaphorical significance of Cucurbita pepo as stupid. The critical response to Seneca ‘s Apocolocyntosis has provoked many vindicators of Seneca ‘s work into denying that it was written by Seneca ; so, Seneca ‘s work here is radically different from other plants that he has produced, which tend towards humourless and stoical philosophical contemplation ( e.g. Letterss to Lucilus ) . In add-on, the damning of Claudius in this sarcasm does non work good with his old work, notably the Consolatio ad Polybium, which flatters Claudius. Of class, guesss over writing and genuineness of course depend to a great extent upon the given that Seneca himself had consistent sentiments about affairs. In add-on, a reading such as this denies the political function Seneca had ; so, from what is known about Seneca ‘s life, about his expatriate by Caligula and his subsequent poesy keening his expatriate, that these pieces were probably to hold been politically motivated. Sullivan remarks that Seneca ‘s â€Å" philosophical pen was barely of all time unguided by practical or political motivations † ( 212 ) . The premise environing the incompatibilities of Seneca ‘s work assumes that Seneca operated with genuineness himself ; of class, the likeliness is that Seneca himself was composing this drama in order to curry favor or to accomplish his political purposes. Incompatibility in Seneca ‘s work hence, does nil to turn out the cogency of the Apocolocyntosis as a work by Seneca. Critics have besides argued that the stylistic qualities of the Apocolocyntosis, as a visible radiation and satirical piece, appear out of topographic point in Seneca ‘s overall canon, and that the auctorial presence of Seneca is hard to identity as a consequence of this. Of class, the dismissal of the Apocolocyntosis on these evidences mask the serious implicit in political subjects of the work. The discrediting of Claudius, presumptively, satisfied some political purpose at the clip, as power shifted from Claudius to Nero. In add-on, the structural features of the Apocolocyntosis, which strictly employ Seneca ‘s typical and ample accomplishments in rhetoric and poetry, echo that of a Menippean sarcasm, which had been used extensively across Roman literature at the clip. As such, impressions of writing on evidences of incompatibility of manner can be dismissed. It is likely that the Apocolocyntosis was written hurriedly for a choice audience of a few people ; while critics have debated the relationship Seneca had to Claudius, and the incompatibilities of his attack, it is likely that this represents a more realistic portraiture of Seneca ‘s positions on Claudius – while other work flattering of Claudius was written as an effort to revoke his expatriate from Rome, the Apocolocyntosis and its scathing portraiture of Claudius is likely to stand for Seneca ‘s personal hate of Claudius. Despite the haste of its construct, the work employs and efficaciously utilises a figure of devices used by poets at the clip ; many transitions demonstrate Seneca ‘s capacity to satirise the bad poesy used by other Menippean authors ; in add-on, the subdivision praising Nero represents a aside in which Seneca shapes the narrative to include. This Aureate Age suggestion points to a more precise dating of the piece, as it was by and large accepted that the startup of a new emperor brings about a explosion of adulation. Therefore, Seneca ‘s drama can be dated to around AD54, during the clip of Nero ‘s startup. Its purpose, which is evidently an of import factor to see when discoursing Seneca ‘s work, is likely to be to discredit Claudius specifically, although some argument on philosophical evidences have suggested that Seneca was satirising the deification of all emperors instead than merely Claudius himself. The complexness of Seneca ‘s sarcasm has led to a figure of treatments about the purpose and the intent of the drama itself ; it is likely that the new epoch ushered in by Nero provided the footing for Seneca ‘s sarcasm. But there are besides sarcasms of more general, philosophical and political subjects that add grist to the factory. Seneca besides satirizes bad poets, poetic conventions and poetic linguistic communication, and utilises more conversational phrases, and even utilize these conversational phrases for the Gods themselves. The sarcasm therefore satirizes the physical stature of Claudius, but besides goes farther in its satirization of Roman civilization in general. The gaiety of the work makes it distinguishable from Seneca ‘s other work, which focuses alternatively on trying to delight Seneca ‘s many powerful disparagers and enemies. Overall, Seneca ‘s Apocolocyntosis provides us with a alone penetration into the mechanics of the Menippean sarcasm, as it provides us with the lone complete edition of such a drama. In add-on, while the drama is clearly shaped as a fictional history which attempts to jab merriment of Roman society and peculiarly of Claudius himself, it besides provides penetrations into the historical conditions that provoked the building of the drama itself. In add-on, the Apcolocyntosis besides provides us with a presentation of Seneca ‘s typical endowments for pun and elusive sarcasm, which provides us with a rich penetration into the more playful properties of this contradictory figure. While the elation of Seneca ‘s tone is unusual in the context of Seneca ‘s other plants, it besides masks more serious thematic content, notably on the abuse of rhetoric in order to acquire political addition, which is smartly satirized by the usage of Homeric citations and of historical c laims of legitimacy. The voluminous scholarship composed refering this drama has besides focussed on critical facets of the drama, notably in the map of the rubric, the mentions to Cucurbita pepos and calabashs, and of the precise map of Seneca ‘s analysis of Claudius, which radically alters by comparing to his earlier work. Overall, the penetrations offered, the considerable literary virtues of the work, and the critical treatments of this work have sparked a great trade of contention environing this unusual drama ; while argument continues over the genuineness, the quality and the authorization of this work, it besides provides us with alone penetrations into both the building of sarcasms in this manner, of the conversational manner used at the clip of its Hagiographas, and of the historical conditions that surrounded its creative activity.

Do Extracurricular Activities Help Students Excel in School? Essay

Extracurricular activities have a positive effect and help students improve their academic performance. The positive effect that extracurricular activities have on students are improvements in behavior, better grades, and provides students with a social outlet. Students who participate in extracurricular activities have to always keep up a positive attitude and become a better student, and a better player and performer. Students who participate in extracurricular activities are better behaved. During sports they must show discipline in drills, practices, and games. They have the responsibility to perform the task the right way. Behavior in sports is important because misbehavior can lead to disqualification. People are able to make decisions on there own and control the way they behave. During sports, under supervision of coaches and parents the athlete must behave with honor. Doing so can show self-discipline and demonstrate a serious athlete or performer. During extracurricular activities students are more motivated to succeed because students want to continue to do the sport or activity they love. Students doing extracurricular activities need to keep their grades up. Students have to work really hard to maintain good grades or their coach, parent, or guardian may have to instruct them to bring their grades up or they will have to quit. When participating in extracurricular activities, school and grades are always the student’s number one priority. The final effect is the social aspect. While doing a sport or activity students meet new people. While doing a sport, an athlete may meet people with a common interest. The people that the athlete or student meets during activities can become a long time friend of theirs. Extracurricular activities contribute to students working better together and teach patience in dealing with different people. Extracurricular activities play an important role in a student’s everyday life. They have positive effects on student’s lives by improving behavior, grades, and provide students with a social outlet. Extracurricular activities are a part of childhood memories and help shape the student’s life as well as education. Both education and extracurricular activities play a huge contribution to one another.

Andrew jacks and William Henry Harrison Essay Example | Topics and Well Written Essays - 500 words

Andrew jacks and William Henry Harrison - Essay Example Apparently, the circumstances surrounding the United States during that period were similar. Both of these presidents were born during a time when the United States was under the British colonial rulership. This translates to the fact that both Jackson and Harrison were aware of the struggle towards independence, which was of critical importance to the kind of leadership they exercised. Before rising to the presidential positions, both Jackson and Harrison had held numerous positions in the government that served to prepare them for presidency. Jackson was the seventh president of the United States, and took office in 1829. He set the record for being the first democrat to occupy the white house, making him a pace setter for the democratic affiliation that has become stronger over the years. He remained in office for two terms. During his terms, he redefined the executive powers accorded to the president (Brands 14). The previous presidents had operated much like chief administrators, but he expanded such mandate to the level of the popular tribune. He participated in the revolutionary war, a factor that helped him to understand the type of freedom that American needed. He ascended to office during a time when America was struggling to register economic growth, but taxation on the roads and high import taxes were major setbacks. His introduction of subsidies in the transportation process, and importation protective tariffs defined his initial policies in presidency (Gunderson 34). Jackson also contributed to the ‘bank war’ policies that surrounded the charter accorded to the Second Bank of the United States. He extended the charter past the preset expiry date, and transferred the federal state’s deposits to a bank chartered by the state a year later. This action triggered a financial crisis that culminated into a full-blown depression in the years that followed

Psychology - Ethical Dissonance Essay Example | Topics and Well Written Essays - 1000 words

Psychology - Ethical Dissonance - Essay Example Of course, in psychology, we have Leon Festinger’s theory of cognitive dissonance that says, â€Å"If a person holds two cognitions that are psychologically inconsistent, he experiences dissonance: a negative state (not unlike hunger or thirst)† (Aronson 128). Elliot Aronson elaborated that Festinger’s theory of cognitive dissonance hold that the experience of dissonance is â€Å"unpleasant† and, thus, â€Å"the person will strive to reduce it----usually by struggling to find a way to change one or both cognitions to make them more consistent with one another† (128). According to Aronson, Festinger integrated the dynamic marriage between the cognitive and the motivational (128). Thus, given the Aronson review, it is just as viable to define ethical dissonance as the unpleasant experience of having two divergent ethical perspectives on the use of drugs that enhance or that claim to enhance physical and mental capacities. Following Aronson’s in terpretation on Festinger’s theory of cognitive dissonance, the ethical dissonance described to modify one or both ethical perspectives to make them consistent with one another because of discomfort. ... by where the individual has to struggle to modify one or both ethical perspectives within himself or herself to make his or her perspective consistent. Smith and others defined cognitive dissonance theory as a theory that â€Å"assumes that there is a drive toward cognitive consistency, meaning that two cognitions---or thoughts---that are inconsistent will produce discomfort, which will in turn motivate the person to remove the inconsistency and bring the cognitions into harmony† (Appendix G-3). Ethical perspectives, after all, are also types of cognition. My interpretation of the Gary Stix assertions on ethical dissonance is that there are three ethical perspectives on the use of drugs or medical treatments or procedures for boosting physical or mental capacities or enhancers (the focus of the Stix article was on the cognitive). The first ethical perspective holds that physical and cognitive enhancers are unnecessary, unfair, and that it is improper to use enhancers or employ medical procedures that would boost one’s physical or cognitive capacities except for such conditions like dementia, Alzheimer’s or Parkinson’s patients. The premise for the first ethical perspective is not evidence but perspective. The ethical perspective assumes that enhancers do work. The assertion that the use of enhancers is unfair or that it is improper involves perception and not evidence. The second ethical perspective hold that enhancers or medical procedures that boost physical or cognitive capacities are similar to wearing eyeglasses and that we must dispense with the notion that drugs or medical procedures are only for illnesses. Related to this, Stix noted that an article from an influential journal in 2008 raised â€Å"the prospect of a shift away from the notion of drugs as a

Cancer Biology Research Paper Example | Topics and Well Written Essays - 1250 words

Cancer Biology - Research Paper Example What makes it unique for biologists is the entire process that causes cancer. Researchers spent years finding out the roots of this disease and to discover the best possible remedies for curing this fatal pathology. Cancer is a challenge for even the first world countries. It is an unavoidable war opponent which seems to be standing in the way of the scientists and the afflicted people. Even President Nixon attempted a war on cancer and spent more than $ 5 billion to America’s National Cancer Institue (NCI), annually to counter this life taking disease. This is owing to the fact that the disease is life hampering and affects the quality of life of the patients affected. Professionals are now considering involving physicists in the field of exploration because they seem to have given up on the possibility of finding the exact cause of cancer. This finding of the most appropriate cause for cancer will assist in reaching to the best conclusion for the treatment modalities of canc er and it will serve to be a breakthrough in the field of medicine (Davies 2012). The mechanism of cancerous disease is very complicated since alterations of metabolism are a very common manifestation of these oncological changes in the cells. These manifestations are still not obvious and significant for benign tumors and for tumors that are not of very high grade. Cancer cells heavily rely on high glucose dosage owing to their increased energy needs and this increased energy demand aids in the detection of these cancerous cells. Based on research, tumor is detected according to its phenotype. The metabolic phenotype of this cell is monitored by the changes in the genetic structure of the cells as well as the changes that are taking place outside the cancerous cells in the normal tissues. It was deduced that the changes in the metabolism are a very significant feature of the cancer cells and they form the basis for the rapid multiplication of these cells. Cancerous signals are tran smitted to these cells which result in the cascade of duplication. The target of these biologists and researches is to find a way to slow down the metabolism of the tumor â€Å"progression† so as to enhance the treatment of cancer and produce excellent results (Cairns et al. 2011). In order to understand the complex biology of cancer, it is highly essential to recognize the â€Å"hallmarks of cancers† that help identify the traits that initiate and speed up the cancer cells to survive. These hallmarks include cellular energy metabolism through a process which results in the growth of cells, eventually taking over the normal processes that occur in the human body leading to increased operations in other adjacent cells as well and resulting in a cancerous growth. On the other hand, another hallmark that enables the cancer cells to replicate is the suppression of the immune system caused by these cells. Both these capabilities of the cancer cells speed up the cancerous gr owth in the body. Recent studies have also shown that a tumor cell is more complex than a normal healthy tissue (Hanahan & Weinberg 2011). Cancer is a growing concern for public as well. People have become superstitious about its whereabouts. But Davies and his fellow researchers have come to believe and promote that cancer is like an aging agent to which everyone conforms to at one

Marketing Essay Example | Topics and Well Written Essays - 250 words - 38

Marketing - Essay Example In this regard, the questions that need answers for successful marketing educational products include: The market is diverse and dynamic, and so would be the products offered in that market (Pride & Ferrell, 2012). Product customization might highly be necessary, owing to the various modes and programs of teaching and learning employed by different teachers, learners and schools. For a start, competitors may be lacking, but with successful business establishment, they are likely to emerge. The market is also subject to changing variables due to reforms and improvements undertaken in the education sector from time to time. Marketing products to married couples who have no children would have to account for individual couple’s tastes and preferences. The situation is different when it comes to couples with children, or even empty-nester couples. For a married couple with no children, likely products to be marketed to them include family life products, gifts and kids’ products in the anticipation of children. This couple’s buying decisions are guided by future expectations and plans for a bigger family. For this couple, it is likely that expenditure exacerbates as savings decline. On the other hand, the empty-nester couple’s buying decisions are less influenced by family size, but are guided by savings rather than

Identity Theft Computer Forensics to the Rescue Research Paper - 2

Identity Theft Computer Forensics to the Rescue - Research Paper Example Then, social, ethical and moral issues regarding identity theft have been discussed. The report is summarized in a concluding paragraph. APA referencing has been used properly. Identity theft is the crime that involves stealing of a person’s private information â€Å"in order to impersonate that person in a legal sense†, according to Vacca (137). When a person’s identity is stolen, he is at great risk of facing a terrifying number of monetary and individual dealings done in his name by the thief. Technology, along with its pros, has introduced exceedingly technical and chic means of acquiring someone’s basic identifying information. Whatever means the thief uses, identity theft brings great damage to the victim’s name and reputation as the victim is solely left responsible for whatever financial or personal loss he faces. One often has to reveal bits of his personal information while doing online transactions, such as his name, address, telephone number, bank information, credit card information, and etcetera. The thief, after stealing this information, can misuse it by, for instance, applying for loans in the victimâ€⠄¢s name, changing his billing address, obtaining driving license, applying for jobs, applying for insurance or new banking accounts, getting authorization for electronic transfers by using the victim’s electronic signature, or any other fraud. On the internet, identity theft is being accomplished using techniques like sending Trojan horses, which are destructive programs, into the computer system, and important passwords and useful information like social security number is transferred to the thief. Another way to steal an identity is email phishing. The victim is sent emails telling the victim that they are from so-and-so enterprise and scamming him by directing him to a fake website which asks for his personal information.

Effects on Economic Growth by Financial Repression Essay

Effects on Economic Growth by Financial Repression - Essay Example The McKinnon-Shaw hypothesis recommended the liberalisation of the financial sectors from such restrictions to stop economic stagnation and initiate economic growth. This hypothesis, however, is not without its share of critics who pointed out that severe financial repression must be distinguished from mild repression or that the McKinnon-Shaw framework failed to take into certain factors such as inflation or that some of its basic components lacked empirical basis. Moreover, specific studies of countries that adopted this financial repression yielded unequivocal results that could lead one to assert that financial repression leads only to one and only one result - economic stagnation. In connection with this, the cases of India and China, both of which have experienced financial repression, are presented in this paper to shed light to the McKinnon-Shaw claim that financial repression negatively affects economic growth. This is timely considering that both, especially China, are pres ently considered emerging super economies of the world. Financial repression is a term that was first coined in the 1970s by McKinnon and Shaw, but was actually a condition that existed prevalently before that. As a matter of fact, financial repression was the norm and financial liberalisation, its opposing term, the exception prior to the 1980s. Financial repression, thus, refers to government intervention in the financial environment by substituting regular market variables and mechanisms with its own (Spratt 58). The existence of financial repression can be deduced from the presence of the following factors: unsystematic distortions in financial prices such as interest and exchange rates; interest rates with ceiling caps and nominal interest at fixed rates, which lead to low or even negative real interest rates.

SWOT Assignment Example | Topics and Well Written Essays - 250 words

SWOT - Assignment Example 23). The current situation indicates brand visibility, loyalty, preference and pricing as the main factors that influence choice of the organization. Brand strength is vital in improving the competitive advantage and in turn offset the increasing competition. The approach by the company in the last five years has been the milestone in the establishment of a global brand (Crane & Matten, 2007, p. 102). Despite the positives, the company has several key weaknesses that could lead to serious problem in case of the increase global financial crisis. The company relies heavily on overseas markets which may be affected by the increasing financial crisis and recess. The major opportunity existing in the Asian market is low penetration and improved income levels leading to continuous jumps in the demand for services. This is an opportunity that can be grasped to increase profitability. Additionally, manufacturing units in Europe have huge capacities in line with their vast domestic automobile output. Cross-cultural disharmony is created through the integration of different cultures. The occurrence of disharmony creates a challenge for the corporation and may result in serious problems if not properly solved. Additionally, the rising commodity price is a major threat for the company because it increases the production cost. Holiday packages are developed by tour operators and consist of transport and accommodation that are advertised and sold out as a single item. It may include other services such as car renting. This idea was begun by Thomas Cook in the 19th century. The idea has been used in the tourism sector for several years and is still being used in the promotion of services (Hollensen, 2007, p. 63). Holiday packages should not lead to losses in a business profits. Family packages are rare but provide opportunity for business. The

Why banning the use of cell phones while driving should be mandatory Essay - 1

Why banning the use of cell phones while driving should be mandatory nationwide - Essay Example Lawmakers should ban cell phone use while driving because a human life is more important than a simple phone call. Even if a driver is using a phone for something important, such as work, they are still putting others at risk. Another persons life is more important than a phone call and there really can be no comparison between the two. Second, driving and talking on the phone should be outlawed because most phone calls are not emergencies. A person would not talk on the phone while in a business meeting, so why should they when they are driving? Discounting work or emergency calls, most calls are either personal or social. If a call is not the matter of a life or death situation then it can wait until the driver can safely stop their vehicle. Finally, drivers need their full attention on the road, so by law they should not be able to use a cell phone while driving. Drivers are required to sit license tests before being able to drive, so this proves that driver have to be skilful. Talking on the phone takes away from these skills. Also, it is just common sense not to talk on the phone while driving, the same way that people would think it is silly to drive and read a book at the same time. To sum up, drivers should not be allowed to use cell phones for all of the reasons listed previously. Not only is a human life more important than a phone call, but also the majority of phone calls are not emergencies and drivers need to be fully focused on the road ahead of

The Key Developments in Social Policy Essay Example | Topics and Well Written Essays - 3500 words

The Key Developments in Social Policy - Essay Example The present paper aims to analyze and evaluate the important developments the New Labour administration had introduced and observed in the social policy with regards to addressing the challenges of child poverty and child abuse since 1997 onward in the light of the implication of the social policy on the overall welfare of the children. Hence, the paper will concentrate on the progress witnessed by the UK authorities in respect of improving the condition of the children. (Full stop) in order to protect them from becoming the victim of poverty and abuse for the future days to come. The main objective behind exploring the social policy with regards to the children includes the significant increase the British society has witnessed in the poverty level as well as child abuse in the country during the last few years. Since the new social policy had been devised’to combat’’ to combat with child abuse and child poverty, failure in overcoming both these problems, serves as a great challenge on the part of the British government. The paper will elaborate on social policy, and different strategies adopted by the UK administration in respect of the improvements being made in it in the wake of revising these policies in the best interest of the public at large. Finally, the evaluation of the social policy on children will be made in the light of the United Nations Convention on the Rights of the Child (UNCRC). Their purpose was to investigate rather than into the validity of the social policy on the one side, and the functioning of the same on the other. Introduction: Social policy simply refers to all the strategies and schemes articulated and implemented by the authorities with the aim of bringing in improvements in one or all areas related to the individual and collective well-being of the members of society in general. â€Å"Social policies† according to Prof. Macbeth, â€Å"are connected with the right ordering of the network of relations hips between men and women who live together in societies, or with the principles which should govern the activities of individuals or groups, so far they affect the lives and interests of other people† (1957:1). Vargas-Hernandez et al. define social policy to be the â€Å"guidelines and interventions for the changing, maintenance or creation of living conditions that are conducive to human welfare† (2011:287). It includes the upbringing of the people in the areas like food, clothing, shelter, health, education, housing, employment and protection for all without discrimination. Consequently, social policies are devised by keeping in view the welfare and socio-economic uplift of the masses in various areas of life; and without observing any prejudice with regards to to the class, caste, creed, ethnicity, race, region, religion, gender, sexual orientation and socio-economic status of the members of society. The authorities make plans y focusing on the social issues challe nging the members of society on the one side, and for combating with the social evils prevailing in the culture on the other.  

Learning Needs Assessment Essay Example | Topics and Well Written Essays - 1250 words

Learning Needs Assessment - Essay Example For example, in areas involving complex surgical procedures, the volume of interventions and procedures is maintained at a high level in order to improve the outcome. In addition, it was observed that most of the activities are channeled towards the large units of the hospital in a bid to improve the quality of healthcare care. The following table shows the volume of activity and outcome. Number Percentage Surgical procedures 179 86.4% Cancer related procedures 84 40.3% Cardiovascular procedures 68 32.5% Orthopaedic procedures 19 8.7% others 11 4.9% In-patient 21 9.7% Traumatology 11 4.9% Cardiology 4 1.5% emergencies 3 1.0% Pneumology 3 0.5% Intensive care 2 0.5% Nephrology 2 0.5% Mixed (all types of care) 2 0.5% Obstetrics 6 2.4% Safe deliveries 2 0.5% High-risk births 1.0% neonatal intensive care 3 1.0% Outpatients 4 1.5% Total 206 100.0% d) Levels of nursing care staff employed Out of all the respondents that participated in the study, approximately 49% tendered their responses, excluding the wrong addresses. The total of the surveys that were completed was 65, which was 27% of the sample size. The survey revealed that the majority of the nurses worked in regular, full-time basis (60%) or regular and part-times basis (30%). The remaining 10% worked on casual contracts. Also, information was collected regarding the employment settings and status of respondents. Most of the nurses (70%) worked in a hospital setting. There was a good representation from other settings including nursing homes / Long Term Care (LTC) (16%), Home Care (14%), Community Health (8%) and other settings (14%). Most nurses worked in regular, full-time employment (67%) or regular, part-time employment (23%) compared to 10% who worked in casual positions. The level of education for the nursing staff that was interviewed was very diverse, of which 81 % of the staff held diplomas and 24 % held post diploma certification. Of these, 10% had oncology certification from different nursing associ ations, in addition to other oncology courses. Another 5% was found to have completed palliative care certificate courses (Bailey & Corner, 2009). More than 30% of the nurses were holding university degrees with specialization in different medical disciplines. Forty two percent were holders of bachelor degrees while 5% were holders of graduate degrees. Eighty one percent were working in the capacity of staff nursing role while another 7% worked in other roles such as nurse education, nurse consultation, nurse coordination, administration, family practice nursing, research coordination and executive directorship. When the level of nursing care was investigated, it was found that 69% cared for chronic patients, 70 % cared for palliative patients and 65% cared for acute patients. It was also found that a few of the nurses who were interviewed cared for emergency (21%), preventative (29%), and intensive care (16%). As shown in figure 2, these nurses were extensively experienced in cance r care. A good proportion (53%) of them had been employed in a cancer care environment for at least 11 years. Figure 2: The amount of cancer care experience A summary of the results of the educational needs assessment and analysis Identification of the highest priority educational need When the nurses were asked to rate their fields of experience in different fields classified into four types,

The United Nations Fuction and Impact in International Politics Essay

The United Nations Fuction and Impact in International Politics - Essay Example This international organization was formed to replace the previously existing organization called League of Nations. The term United Nations was instigated by British politician Winston Churchill and the 32nd President of United States Franklin Roosevelt. United Nation is by nature a liberal organization. As far as world politics is concerned the UN has many roles to play such as peace building, development aid, facility and availability of fresh water, labor issue, and help to the refugees. United Nations is involved in fighting for the elimination of the different stigmas such as poverty and diseases and the fight against the threat to the environment. It basically works for addressing the economic and social problems in the world, particularly in underdeveloped as well as developing countries because these problems are the major source of conflict which later leads to war. The major function of United Nations as mentioned above is to establish and maintain peace and security and to shun the situation of war. If any conflict arises, it is also the major function of the United Nation to settle the conflict without violence. It is the purpose of the UN to encourage peace among all the nations [1] The UN’s first experience of peacemaking activity came in 1949 in the Middle East and in 1950 in Kashmir conflict between India and Pakistan, The second function of UN was the promotion of welfare of mankind and of course the international cooperation. In turn it helps the nations to improve their life style and attain prosperity and thus enhance the standard of the living of their citizens. United Nations gives an opportunity for the countries promote their opinions. The major intimidation for peace is the nuclear proliferation. United Nations has maintained the world peace by preventing Nuclear Non-proliferation. The International Atomic Energy Agency has succeeded in

Role Play (Marketing Behavior Class) Essay Example | Topics and Well Written Essays - 500 words

Role Play (Marketing Behavior Class) - Essay Example The ideal is to remain with the same company until retirement around age sixty† (Countries: Employment, 2011, par. 1). The leather shoes for men will be durable yet affordable shoes for working and professional men; however it will have the comfort of a sneaker. I plan to conduct a venture between the athletic shoe manufacturer Nike and the designer shoe company Salvatore Feragammo. Feragammo will be the primary manufacturer; however Nike will contribute when developing the shoe and will be used for various purposes. Some of the material used will be the same that Nike uses in the production of their athletic shoes. The retail price will be about $400 (U.S.) obviously, the target market will be a men, aged 24-49 years old with a high disposable income. I selected this as a product to market to the Japanese because the subculture of Asians is more likely to be affluent (Lindquist & Sirgy, 2003).

Research analysis Essay Example | Topics and Well Written Essays - 750 words

Research analysis - Essay Example Research questions in the article are two. The first covers the omissions in the postpartum depression careespecially those covering medical-surgery departments while the second research questions deals with reasons identified by postpartum depression practitioners for their failure to deliver particular services. The questions remain consistent with the topic chosen for research. One of the most essential conceptual underpinnings is the quick comprehension of important concepts in the introduction. The author explains the relationship between insufficient staffing and the delivery of poor postpartum depression services(Kelly, 2008)). The author clearly indicates in the introduction that the paper seeks to delve into this area in addition to finding out why nurses do not offer efficient services as health practitioners. The author protects the rights of the people who took part in the study. He elaborates on the method of data collection as well data analysis clearly for any reader to comprehend the procedures. Findings from the research are listed in the findings section. Expression of themes in the article identifies various reasons explaining the inefficiency of nurses. The author aligns the specific tasks for nurses to the themes and the entire framework of the study. The article delves into the effects of Lavender and Rosemary essentials on test-taking anxiety among graduate nursing students. High stress levels are factors that contribute to ever-increasing number of dropouts in this course. Sanatorium care focuses on managing stress levels among patients. In this case, it minimizes the intensity of the signs of the stress as opposed to attempting to treat the effects albeit vainly. The author of the article undertook extensive measures to conduct a literature review on the topic picking information from the current literature materials as well as past articles. In reviewing the literature, the

The effects social media has on teenagers Essay Example for Free

The effects social media has on teenagers Essay Argument 1 A new study released by researchers at The Miriam Hospital’s Centers for Behavioral and Preventive Medicine shows a link between social media use and poor academic performance illustrating that: Freshman women spend upwards of 12 hours a day using some form of social media, And nearly four in 10 college students said they could not go 10 minutes without checking one of their mobile devices meaning that when they are preparing for a test or completing homework, every 10 minutes they are stopping to check their model devices, resulting in them getting caught up in their social life’s rather than them putting all of their focus into their school assignments, Students try to multitask rather than just but their full attention into their assignments Since social media is still comparatively new, researchers are unable to know the long-term effects. However, if the effects of other entertainment are considered, such as the time spent watching TV. Studies show that it results in a negative impact on attention and academic performance. Resulting in a decrease in grades and learn to read late and slower. Argument 2 If teenagers are used to only having to type the words that they want to say to the individuals, when they are face to face with them they will not be used to having to respond right away When they are in important life  situations, such as a job interview they will not be able to seem as good of a candidate if they are unable to give good, solid answers on the spot as the Youtube video made by Ms. deGuzman called â€Å"I Forgot My Phone† suggested having all of these devices at are finger tips may actually cause us to feel more alone, unable to connect with people on are face to face way leading to us feeling like we never have really good company. Read more: Effect of social media on youth essay Argument 3 Amanda Forest, a graduate student in the department of psychology at the University of Waterloo, has found that individuals with low self-esteem often express a lot of negative emotion on their face book profiles. Resulting in a number of people not reaction to well, making angry and hurtful comments. Overall not being as liked as the people with high self-esteems. This therefore, can further damage that individual’s perspective of themselves. Larry Rosen, professor of psychology at California State University, Dominguez Hills also found that preteens and teenagers using face book are more prone to anxiety, depression and other psychological disorders A team of researchers from Chicago University’s Booth Business School, led by Wilhelm Hofmann, have found that Face book and social media websites may be as addictive as alcohol or cigarettes. As people fear that they will miss out on the latest gossip of who is dating who and what party is going on that night. Oh and god forbid they miss the thousand selfie that their bff posed.

Information or Advice and Guidance Essay Example for Free

Information or Advice and Guidance Essay I work as Locality Co-ordinator for NALS, based at The Gatehouse in Hexham. My role is varied and no two days are the same, however predominantly I manage the building on a daily basis, dealing with the public, clients, tutors and any other persons who access the building. I ensure safe working practices/classrooms in accordance with Northumberland County Council policies as well as working closely with the Locality Manager to ensure the smooth running of centre/courses. I also deal with any issues as and when they should arise. I contribute to the development of the service and monitor client  attendance. I provide information, advice and guidance to clients enquiring about courses/finance as well as advising enrolled clients about choices for progression routes Where I am not able to help a client directly I can refer or signpost them for specialist help. I have provided information and advice to a support worker enquiring on the behalf of a client who is supported in the community, the client volunteers in a local charity shop but struggles with reading. I referred the client to the NALS brochure which she had with her at the time. I drew her attention to the free Functional Skills English class which takes place on a Tuesday with tutor Ged, which covers both reading and writing. I explained that an assessment would have to be carried out to ascertain the clients level. I arranged for a time and date on which the client could be assessed with a view to her potentially beginning the course. I have provided information and advice to a local employer regarding construction courses. I referred to the NALS website and read out brief descriptions of the courses on offer. I sent an e-mail to the client signposting him to Mike Smith who is the course leader. I also provided PDF documents of course descriptions. The clients who access The Gatehouse vary from 16-85 years old. The younger clients are those who did not gain any qualifications at school and whom work towards their Functional Skills (in ICT, Maths and English) parallel to the their chosen course e.g. Working with Children and Young People. Some clients study Access to Higher Education to gain entry into Further/Higher Education. Mature students enrol on a variety of courses whether this be a leisure course or certificated course in languages or ICT. Courses are advertised in brochures which are published three times throughout the year (Autumn, January and Summer.) Leaflets, posters are also displayed in the local job centre e.g. certificated courses such as ICT to help gain employment. NALS has a dedicated website describing courses as well as an electronic version of the brochure. Adverts are also placed in the local press (Hexham Courant.) I also post out information to clients, discuss courses over the telephone and e-mail. Some clients come to the centre and face a particular barrier such as disability. When supporting clients who have a hearing impairment I can either send information electronically or use an induction loop system if the client is in the centre. For visually impaired clients I produce information resources in large text and for ESOL clients information is provided in another language e.g. NALS brochure. I also use different colours of paper for dyslexia. I currently have a client who has impaired vision, for whom I produce all information materials in a large font onto A3 paper. Another client who has dyslexia has benefited from resources which I copy onto yellow paper. To meet the needs of clients who have limited mobility I organise the timetable so that their course is on the ground floor rather than on the first floor. I currently support a client on a language course whose health has deteriorated recently due to arthritis/operations. The class took place on the first floor and she was finding the stairs difficult (we do not have a lift). When this was brought to my attention, I met her needs by moving the class to the ground floor for ease of access. Prior to courses starting enrolment forms are completed by either myself or by clients and once clients commence their courses these forms are sent to Head Office and centrally stored. Enrolment forms that remain on-site are held in locked filing cabinets. Any data which is held electronically e.g. spreadsheet of students on current courses containing any personal details such as date of birth/contact details is password protected. This is all carried out in line with Data Protection Act 1988. Northumberland County Council holds a clean desk policy therefore any client information is locked away at the end of each day In the reception area of my centre a variety of leaflets are on display in racks covering topics such as course information and safeguarding. These can be accessed by clients at any time. In the line with the Equality Act 2010 I can contact Head Office to obtain leaflets in other languages. In my centre I have set up a spreadsheet which holds information on current students such as:- Name Postcode Contact Details Date of Birth Course Start/End date Payment method This is password protected and kept up to date and easily accessible. Head Office centrally hold all enrolment forms once clients have commenced a course, however the electronic system EBS is not always up to date (the front end of the database which we have access to) and sometimes it is difficult to retrieve information on current clients. If clients have a change of circumstance, I use online forms to notify Head Office of this e.g. should they move address, contact details, or withdraw from a course. Copies of any changes are also kept on file in office/within course registers. Online forms, once submitted now automate an acknowledgement that they have been received via e-mail. Copies of this e-mail are kept in folders within my e-mail i.e. Withdrawal confirmation as well as a paper copy of the submitted form. I monitor all information leaflets in the centre ensuring that they are up to date and re-order when necessary.

The Amish Educational Exemption

The Amish Educational Exemption How might a liberal philosopher argue for the view that it was right to grant an exemption in this case? How might a liberal philosopher argue against this view? Which side has the stronger argument? The question concerns the request by Amish Parents for a Cultural Exemption to the state of Wisconsins Universal Law requiring all children to attend school up to the age of sixteen. It asks for opposite liberal philosophical arguments, should a Universal, Difference Blind Law prevail across all cultural groups, are the Amish an exception. It raises questions of equality and definition. It asks that if a Cultural Exemption is allowed do they have franchise, is it fair, affect third parties, promotes equality, is there autonomy within the cultural group, and is it uniform in its application within the group and important to its cultural way of life and religion. Clearly important principals for the Amish and Amish Parents are at stake but crucially mechanisms are in place to accommodate differing cultural minorities within dominant Western cultures allowing examination of the arguments and the granting where appropriate of Exemptions to Universal Difference Blind rules. Philosophical Liberal traditions underpin legislators use of exemptions using rules, principals and definitions to adapt Universal Difference Blind laws. These work towards the protection of minorities, preserving Cultural Differences and righting discrimination. A case-by-case discovery carried out using where appropriate, argument by analogy established by previous findings and argument in the Liberal tradition help ensure legitimacy in each case and to provides that principles such as equality and fairness prevail (Pike. 2008, p95, p96) The first argument offered in accordance with the essay question is in favour of the decision by the US Supreme Court to grant an Exemption to the Amish Parents. The application of a Difference Blind Law on this cultural group was unfair in its consequence on their religion, culture and way of life. The Amish are a society with settled culture and traditions their members have adequate cultural and religious resources to thrive and live autonomous lives within their own cultural identity and group. It is possible to leave or join the Amish group culture giving choice as to continuing physical involvement however as described in Reading 3.1 (Margalit and Raz. 1990, in Pike, P118). `given the pervasive nature of the culture of groups†¦their influence on individuals who grow up in their midst is profound and far reaching. Soas members of this cultural group they would find profound difficulty in adjusting to other cultures making a life outside the Amish problematic. One could argue that a consequence of that is that there is no choice, that an autonomous life outside their cultural group would be unsuccessful. Their religion deeply entwined as it is in their way of life and which especially in respect to the teaching of their children places great emphasis on ethical living, hard work and becoming a valuable member of the Amish community (Exploring-amish-country.com, 2017). In support of their contention that their children should not attend school beyond the age of 14 (against the State requirement of attending until the age of 16), they argue that the State run schools would teach their children values that would be `incompatible with the Amish way of life and endanger their childrens salvation (Cornell.2015 in Assignment Booklet. P36). The Amish parents were concerned that in both real and subliminal terms this law would expose their children to temptations around, at and in schools and taught subjects by the schools that would lead to behaviour that was incompatible with their Religious and cultural roots. The second argument offered in favour of an exemption is one by way of analogy. Taking the exemption offered to the Musqueam band of British Columbia as the analogy supporting the case for a Cultural Exemption to the Difference Blind Rule. There are case differences of course but the key point made here is that the exemption given was not only on aboriginal fishing rights but also on the grounds of cultural identity and a desire by the legislators to preserve a long established way of life. `For the Musqueam, the salmon fishery has always constituted an integral part of their distinctive culture (Pike. 2008, p103). The parallel drawn is between the schooling arrangements the Amish had long organised themselves and taught in their traditional One Room schools up to the age of 14. A tradition of long standing that cherished and developed their children in the Amish culture, Religion and way of life. It was under threat by the States change of policy to bring schools together and impose education to the age of 16. Meaning bussing out of area and exposing their children to temptations that the Amish considered would put their mortal souls at risk. Amish educations objective is to prepare their children to take a useful and full part in Amish religious and cultural life. To work hard, live ethically and be a valuable member of the Amish community is the objective of their schooling. The intent is not to promote individuality and critical thinking. Amish education `does not seek to create artists, scientists, musicians or actors but it will teach separateness from the world (Exploring-amish-country.com, 2017). The changes proposed by the Canadian Department of Fisheries also imposed serious changes to the cultural mores of the Musqueam band that in time would have irrevocably changed their culture and tradition. The arguments supported as they are by the criteria given by Prof Parekh in his interview for the Audio CD (Pike, Parekh. 2008, Track 5, Discussing Cultural Exemptions).   In recognising which differences crucially acknowledged, `Fundamental moral principals†¦ historical culture of community†¦.the amount of destabilisation that recognition of it is going to involve in terms of organisation and structure of the institution. To impose thesechanges on the Amish parents would impose a profound change to their way of life in similar fashion to the changes to the fishing rights now exempted by the Canadian authorities. Exposed to cultural differences that were intolerant of their religion and way of life; the law was a major imposition on and unfair to the Amish community therefore. In attempting to create a Universal, Difference Blind law that required all children, attend school after 8th grade put the Amish at risk, of, in time loosing their cultural identity. As an alternative argument, the case of overriding principal offers a valid reason for not granting an Exemption from the Universal Law. The State of Wisconsin has a duty to legislate equally and apply the law uniformly to all its citizens. The Principal of equal schooling for all cannot be detrimental to any of its citizens as the key is to teach the same curriculum to all children in the state. The argument of unequal impact cannot succeed as all children are subject to the same rules and enjoy the benefits that higher education will bring (Pike, Parekh. 2008, Track 4, Discussing Cultural Exemptions). In taking the principal of equal schooling for all within a Difference Blind Law, the State is treating all of its citizens uniformly, equally and in a non-discriminatory manner. Another argument against could be made on behalf of the Amish children as it could be argued that they would be discriminated against unfairly if they were denied an opportunity to attend higher education. Who is to say that the Amish children do not want to engage with the world to a greater degree than their parents do unless fully consulted? For society to live in harmony it is reasonable to learn more about other traditions, understanding would promote tolerance. Access to alternative cultures and a broader curriculum through higher education, exposing the Amish children to the opportunity of learning about other cultures and ways of life will help them understand the world as a whole. There would be a detrimental effect on the child if granted Exemption, especially if it compromised their right to determine their own autonomy in the future. Importantly it would reduce choice for the children of the Amish reducing their chance of autonomy in other societies should they choose to transfer from one to the other In conclusion these were serious considerations for the Amish community and their release from this universal, Difference Blind Law, which challenged their culture, religion and long-term existence was a fair decision by the US Supreme Court albeit tinged by a question over the rights of their children to take a part of this debate. They have argued successfully that this law had a `particular religious and cultural significance for them (Pike. 2008, p102) enforcement infringes their right to practice their religion and lead a peaceful autonomous life within the confines of their chosen cultural resources. A key objective of and foundation of the franchise of any Democratic Government such as that of the United States of America where this case originates must be to legislate equally (taking account that equally is not uniformity) (Pike, Parekh. 2008, Track 3, Discussing Cultural Exemptions) and fairly across the whole of the population. Anything else provides a platform for conflict and a lightning rod for discord. Humans are complicated, not renowned for their uniformity; many diverse cultures successfully make up humankind. Blanket universal difference blind laws do work for some of the issues facing a legislator and can form the starting point, `Thou shalt not kill for instance but there are many instances where common sense, pragmatism and kindness should prevail, echo real life and allow Cultural Exemptions to Universal Law. The argument being that in order to live together we need to be respectful and revere other cultures, learn from them and protect them if possible. Word count;1566 Bibliography Pike, J. (2008) `Cultural Encounters and Cultural Exemptions in AA100 Book 3: Cultural Encounters. Milton Keynes, Open University, chapter 3 Audio CD: Discussing Cultural Exemption Tutorials given by David Forrest and Susie Wood and tutorial handout materials Amishamericacom. (2017). Amishamericacom. Retrieved 23 March, 2017, from http://amishamerica.com/why-do-amish-only-go-to-school-until-8th-grade schwieder; morain. (2009). A peculiar people: Iowas old order Amish: an expanded edition. : Iowa City: University of Iowa Press. Exploring-amish-country.com. (2017). A LOOK AT AMISH EDUCATION. [online] Available at: http://www.exploring-amish-country.com/amish-education.html [Accessed 24 Mar. 2017].

Product analysis of sprite

Product analysis of sprite This paper writes on a product of coca cola sprite, and seeks to address the concepts of product, price , promotion and place and its effect on the survival,competitive advantage over like products , preferrence by customers and its place in the beaverage drinks market place in the Malaysian community. Introduction In 1886 Dr. John Stith Pemberton first introduces Coca-Cola in Atlanta, Georgia. The pharmacist concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first distributes Coca-Cola by carrying it in a jug down the street to Jacobs Pharmacy. For five cents, consumers can enjoy a glass of Coca-Cola at the soda fountain. Now almost over 120 years old and selling in more than 200 countries, the brand is regarded as the biggest in the world and has come top of an Interbrand poll of all global brands for the fourth time in a row. It is now estimated that Coca-Colas brand is worth a whopping $67.5bn (Â £39bn). The Coca cola company in Malaysia sets as the production ground for almost all the products of Coca cola for the consumption of her customers in the Malaysian community. Coca Cola Products The Coca cola company products ranges from coke, fanta, fanta soda, krest, sprite With a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, our variety spans the globe. Brand name and Logo Coca-Cola possesses one of the most recognised brand designs in history. Its not only the trademark design of that white typeface on that particular shade of red that makes it so iconic, but also the equally famous bottle. The Product SPRITE Sprite is a favorite drink to many coca cola customers in Malaysia. Customer values are a very important attribute to organizations today. It is perceived as the worth of benefits customers received by owning and using a product in exchange for the total cost needed to obtain the product, after taking into consideration of available competitive offerings and pricings (Kotler et al., 2007). (Kinnear Bernhardt 1984) relates on the concept of product as every want -satisfying attribute a consumer receives in making an exchange, including psychological as well as physical. The concept of Product has the characteristics of solving particular needs and is categorized into physical or tangible and services or intangible The competitor of Sprite is of 7up. Sprite is a lemon lime flavor carbonated drink that also taste sweet and bubbly. However, the content of Sprite is crystal clear. Sprite is best enjoying cold especially on a hot day. The glass bottle of Sprite is colored in dark green which perhaps is a representation of lime or lemon. The sprite is packaged in plastic bottles and disposable cans with its smart sparling design which makes it appealing to customers and creates beauty for the product. Price The price of a bottle of sprite in the Malaysian market sits at RM 2.00 i.e ($0.63) which is considered very cheap and affordable. Price is defined as the way a person acquires something by giving out something in return (Kotler et al., 2007). In other word, the process of exchange is actually the process of substituting a product with another product (Exchange, 2009). The price of the sprite is influenced by the availability of raw materials, cost of production and government taxes. This cheap price tag despite is high quality and satisfaction ,makes it very much in demand by customers .The price of sprite in the market gives a good and reasonable perceived value from the customers point of view. Price is value based and with such a low price tag for the sprite, customers prefer it to its main competitor 7 up, which sits at the same price in the market but considered by many to be of a lower quality. Competitors are the market challengers to a company that will seek to attack the company in an aggressive bid to increase their own market share (Kotler et al., 2007). Place Place refers to the distribution or all the activities the Coca cola company Malaysia undertakes to get the Sprite to the customers at the right location and at the right time. Malaysia has a humid temperature that stands between 30 degrees and 35 degrees centigrade , thus the customers are always at all times in demand for chilled drinks and Sprite with her sparkling lemon lime flavor is preferred by many. The company uses middlemen, physical distribution with company trucks and Lorries, wholesalers and retailers like Giant, Carrefour, KK, 7 eleven and shops and outlets across the different localities in Malaysia to make the product available to their customers. The distribution channel of sprite in Malaysia is vast and strong making it impossible to walk into any shop or stall throughout the country without spotting a bottle of sprite on display for sale. Furthermore, the company sets up its own retail shops around different locations in the country as well as where houses for whole sales to traders. Promotion The coca cola company in Malaysia has taken to sponsoring advertisements on sprite on the local television stations, Astro and the local radio FM station to inform, persuade and influence the consumers buying decision to buy the sprite. The company creates awareness, educate on the features of sprite and its benefits to the consumer, thereby creating interest in the consumer to buy the sprite. The tools of promotion used by the Coca cola Company in Malaysia along with advertisement include sales promotion, public relations, personal selling and direct marketing of the sprite. The Sprite is also promoted by the sponsorship given to local hockey teams and football clubs within the Malaysian environment. Conclusion On writing on the core aspects of product, price, place and promotion as it affects the survival of sprite in the competitive market, the writer simply portrays on the fact of the basic tools of marketing the Coca cola Sprite in the Malaysian community. The paper delves on the best of the Coca cola Company in Malaysias ability in the performance of their specific marketing of sprite in consonance with the vital aspects of understanding, collaboration ,create, anticipate, influence and the implementation to realize the basic goals in marketing the product sprite which takes to the aspect of making profit and satisfying the customer.